Projects

Six brands, one standard: brand presences that sell. From a blockchain platform with over USD 20 million in funding to a Viennese recording studio.

Corporate Design, Web & Print

Zukunftswache →

A brand world for those who protect us — corporate design, characters & web

Corporate Design & Naming

Custex →

Financial advice with a face — naming, branding & web, +35% client inquiries

Web Design & Concept

Adam&Eva Cleaning →

Elegance meets provocation — a brand with a wink

Social Media & Corporate Design

Pecunio →

Trust for the crypto market — brand, web & ICO with over USD 20 million raised

Web, Logo & Corporate Design

1st Class Limo →

Luxury in motion — a premium presence for Frankfurt’s chauffeur service

Web Design & Logo Design

Sansimo Lab →

A strong look for strong sounds — website for a Vienna recording studio

From the blog

Article · Nov 5, 2026

Anthropic’s IPO shows that companies pay for AI that works, not for chats

Anthropic, the company behind Claude, is going public and has opened its books for the first time. The figures show what businesses really spend money on when it comes to AI. In five charts, I show what the prospectus says and what small businesses can take from it.

Article · Nov 4, 2026

WhatsApp Business is free, you only pay once you add marketing and a team

The WhatsApp Business app is free. Since September there is a subscription on top, and since October replies on the Business Platform cost money too. In five charts, I show what WhatsApp Business really costs and how it differs from personal WhatsApp.

Article · Nov 1, 2026

Newsletters work, but half of your open rate is machines

Two thirds of newsletter subscribers in Germany have already bought or booked straight from one. Yet opens and clicks increasingly come from machines. In five charts, I show which metrics still hold and what you should count instead.

All articles →

Got a project in mind? Then let’s talk about it.

Start a project

+49 176 24 24 20 80 · martin@tschapke.com