MRT Martin Reza Tschapke
Podcast microphone with a signal-green windscreen, below a notebook, pen and smartphone on a white desk

Personal Brands

You are the brand. I build the system behind it.

I work with coaches, therapists, trainers and experts who sell under their own name: online courses, live workshops, training programs or consulting. For them, I build the complete presence: website and landing pages, course platform, newsletter and social media, all in one voice and one look.

Personal brands rarely have a marketing team, but they do have a live session, a new offer or a promotion every week. That’s why everything runs on fixed routines with me: templates instead of starting from scratch, a shared content plan, approval with one click. You focus on content and clients, the technology runs in the background.

Finally visible.

Build process

As a personal brand, you’re the face. I build the system behind it. We clarify your positioning, set up website, newsletter and course platform and fill it all regularly with content in your voice.

  1. 1
    Positioning
    and offer
  2. 2
    Website, newsletter
    and platform
  3. 3
    Content in
    your look
  4. 4
    Published
    every week

From idea to a full live session.

01

Position

What do you stand for, who do you want to reach, what is your entry offer? That defines your message, tone of voice and the roadmap from first contact to purchase.

02

Build the foundation

Website or landing page, sign-up pages, newsletter tool and course platform are set up and properly connected.

03

Produce content

Newsletters, carousels, reels and offer emails are created from fixed templates in your look and in your voice.

04

Publish regularly

Weekly promotions, live sessions and funnels run on schedule. You approve, I publish and report.

Scope

What’s included.

Presence

Your face online.

  • Website & landing pages
  • Personal branding
  • Imagery concept
Offers

Selling without pressure.

  • Course & shop platforms
  • Vouchers & promotions
  • Live workshops & webinars
Email

Your list at work.

  • Newsletter
  • Sign-up flows
  • Sales funnels
Social media

Present without constant stress.

  • Carousels & quote posts
  • Reels
  • Content plan with approval

Working together

What’s in it for you.

One point of contact

Website, course platform, newsletter and social media are all in one pair of hands. No coordination between three service providers, no gaps at the handovers.

Your voice

I write the way you speak. Stories, phrases and attitude from your live sessions and texts flow into every post and every email.

In practice

Personal brands are my specialty: from the first landing page to ongoing marketing with website, newsletters to several thousand contacts, weekly product promotions, Instagram and live workshops. All managed through a shared cockpit where you approve every post with one click.

FAQ

Questions and answers.

Who is this offer for?

For coaches, therapists, trainers and experts who sell under their own name: online courses, live workshops, training programs or consulting.

What do you take care of?

Your entire presence: website and landing pages, course and shop platform, newsletter and social media, aligned to one voice and one look. You deal with one person instead of three agencies.

How much time do I need to invest myself?

You provide content, ideas and dates and approve drafts. Planning, design, technology and publishing run through fixed processes on my side, and you approve with one click in the shared cockpit.

Do you work with my existing course platform?

Yes. I set up course and shop platforms from scratch or connect your existing one and link it with your website, sign-up pages and newsletter tool.

How do you prepare a live workshop?

About two weeks before the date, the sign-up page and invitation go out, followed by countdown reminders, the offer email after the live session and, on request, the recording. Plus matching posts for Instagram.

I don’t have a website yet. Where do I start?

With your positioning: what you stand for, who you want to reach and what your entry offer is. From that, a landing page with sign-up comes first, and the other components follow step by step.

Got a project in mind? Then let’s talk about it.

Start a project

+49 176 24 24 20 80 · martin@tschapke.com