

CRM & WhatsApp
How the WhatsApp integration works
Connected in four steps.
Connect
The business connects its WhatsApp Business number through Meta’s official sign-up dialog (Embedded Signup). The WhatsApp Business app on the phone keeps working as before.
Receive
Customer messages appear in the CRM, automatically matched to the right inquiry via the phone number. Replies written on the phone show up there as well.
Reply
The team replies directly from the CRM, only to customers who contacted the business themselves or agreed to be contacted via WhatsApp. No promotional mailings, no purchased contact lists.
Stay in control
The connection belongs to the business. It can disconnect it at any time in its Meta business settings; after that, no more messages are transferred.
Data
What happens to the messages.
Scope
What’s inside the CRM.
One inbox for everything.
- Website forms
- Meta lead ad forms
- Email inbox
Conversations for the whole team.
- Chats in the CRM
- Matched to the inquiry
- Replies from the CRM
Clear responsibilities.
- Roles & permissions
- Tasks & notes
- History per customer
Knowing what works.
- Campaign overview
- Cost per inquiry
- Ads at a glance
Provider