Corporate Design
Four steps to your brand.
Understand
We clarify what the brand stands for, who it should reach and how the competition presents itself. The result is a short brief that every design decision can be measured against.
Design
I develop logo, colors and typography in two to three directions and show them right away in real applications: on the website, in a social media post, on the company vehicle.
Refine
The chosen direction becomes a system: logo variants, color values for print and web, typefaces, imagery and clear design rules.
Hand over
You get brand guidelines and all files neatly organized. That way, your print shop, agency or in-house team can apply the brand correctly.
Scope
What’s included.
The foundation.
- Naming
- Positioning
- Claim & tone of voice
The signature.
- Logo design
- Colors & typography
- Imagery
The rules of the game.
- Brand guidelines
- Templates
- Character design
The brand in everyday life.
- Stationery
- Print & ads
- Vehicle wraps
Deliverables
What you’ll have in hand at the end.
FAQ
Questions and answers.
What does a corporate design include?
A corporate design covers your logo in all its variants, color palette, typefaces, imagery and a layout grid, documented in brand guidelines. On request, naming, a tagline and tone of voice are added, along with applications such as business stationery, social media templates, ads, print and vehicle graphics.
How long does a corporate design take?
A logo takes about 2 to 3 weeks, a corporate design with the key applications 3 to 5 weeks. A complete brand system with naming and all media takes 6 to 8 weeks. The pace depends mostly on the feedback rounds.
How many design concepts do I get?
You get two to three design directions, each shown in real applications such as a website, a social media post or a company car. I develop the direction you choose into a complete design system.
Do I need a new logo, or is a refresh enough?
We clarify that in the first step, based on your brief and your current brand presence. Elements your customers already know are valuable because they carry recognition. That’s why a targeted refresh is often better than starting from scratch.
Can my team apply the brand on its own afterwards?
Yes. You get brand guidelines that make sense without a design degree, plus all files neatly organized. That way your print shop, agency or in-house team can use the brand correctly without having to ask every time.
Do I own the rights to the logo and design?
Yes. Once the project is complete, you receive the exclusive rights of use to the logo and design system, unlimited in time and territory. You can use the brand freely, develop it further and continue with any other agency or print shop.
Do you only work with businesses in Leipzig?
No, I work with clients across Germany. I’m based in Leipzig, and meetings and presentations take place via video call.
How much does a corporate design cost?
The price depends on the scope, that is, whether you need just a logo or a complete brand system. The first conversation is free, after which you receive a quote with fixed prices for each component.