Website Audit

Where your website is losing inquiries. In black and white.

The website audit is a thorough review of your website: technology, structure, load time, visibility on Google, conversion and data privacy. You get a print-ready PDF with clear findings, explained in plain language and sorted by impact.

Every finding is backed up with a measurement, a source or a screenshot. Gut feelings and matters of taste stay out. I explain technical terms the first time they come up, so management and your team can follow along without technical knowledge.

Audit process

All I need for the audit is your website’s address. I measure, check and rate the site and hand you a fix list sorted by impact. So you know where to start first.

1

Address and
page goal
2

Measurement
and walkthrough
3

Scorecard with
killer finding
4

PDF with
fix list

Four steps to your fix list.

Order

You send me your website’s address and briefly tell me what the site should achieve. No further preparation needed.

Measure

I check the site with measurement tools and a walkthrough in the browser: load times from real user data, Google search, security, structure and user flow on desktop and mobile.

Assess

All findings go into a scorecard covering seven areas. The biggest lever is highlighted as the key finding.

Hand over

You receive the audit as a PDF with a prioritized fix list and an implementation roadmap. If you like, we’ll go through it together.

Scope

What’s included.

Technology

Fast and secure.

Load time & Core Web Vitals
Security & SSL
Mobile display

Visibility

Getting found.

Google search
Structured data
Content & keywords

Conversion

Turning visitors into clients.

User flow & CTAs
Trust elements
Forms & funnel

Outcome

Ready to implement.

Scorecard
Prioritized fix list
Implementation roadmap

Contents & price

What’s in the audit.

Who it’s for

Company websites, online shops and personal brands offering courses, coaching or consulting.

Scope

8 to 14 pages in print format: scorecard, key finding, infographics, fix list, roadmap and evidence in the appendix.

Seven areas

Technical implementation of the web design, structure & UX, mobile & speed, SEO & content, conversion & funnel, technology & security, tracking & email.

Price

€499 net plus VAT. If you then hire me to implement the fixes, I’ll credit 50% of the audit fee toward the follow-up project.

FAQ

Questions and answers.

How much does the website audit cost?

The website audit costs €499 net plus VAT. If you then hire me for the implementation, I’ll credit 50% of the audit fee toward the follow-up project.

What does the audit check?

I review seven areas: technical implementation of the web design, structure and UX, mobile and speed, SEO and content, conversion and funnel, technology and security, and tracking and email. Every finding is backed by a measurement, a source or a screenshot.

How long does the audit take?

You’ll have the finished PDF about one week after placing the order. If you like, we’ll go through the results together afterwards.

What do you need from me?

Just your website address and one sentence on what the site should achieve. No login details or other preparation needed.

What do I get in the end?

A print-ready PDF with 8 to 14 pages: a scorecard across all seven areas, the biggest lever as the key finding, infographics, a fix list sorted by impact and an implementation roadmap. I explain technical terms so your team can follow along without technical knowledge.

Who is the audit for?

For company websites, online shops and personal brands offering courses, coaching or consulting. It’s especially worthwhile when the website gets traffic but too few inquiries.

Got a project in mind? Then let’s talk about it.

Start a project

+49 176 24 24 20 80 · martin@tschapke.com