Legal notice

This English version is provided for your convenience. The legally binding version is the German Impressum.

Martin Reza Tschapke
Brandvorwerkstraße 56
04275 Leipzig, Germany

Phone: +49 176 24 24 20 80
Email: martin@tschapke.com

VAT identification number pursuant to § 27a of the German VAT Act (UStG): DE453517286

As a service provider, I am responsible for my own content on these pages in accordance with general law. However, I am not obliged to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information under general law remain unaffected. Liability is only possible from the point in time at which a specific infringement becomes known. As soon as I become aware of such infringements, I will remove the content in question immediately.

The European Commission provides a platform for online dispute resolution (ODR): ec.europa.eu/consumers/odr. I am neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.

The content and works created by the site operator on these pages are subject to German copyright law. Reproduction, editing, distribution and any kind of use beyond the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use.

The cover photos of the blog articles come from Unsplash and are used under the Unsplash License.

• “Anthropic’s IPO shows that companies pay for AI that works, not for chats”: Photo by KOBU Agency on Unsplash
• “WhatsApp Business is free, you only pay once you add marketing and a team”: Photo by NordWood Themes on Unsplash
• “Newsletters work, but half of your open rate is machines”: Photo by Joanna Kosinska on Unsplash
• “Accessible websites start with corporate design, not with code”: Photo by Mika Baumeister on Unsplash
• “Google’s AI Overviews cost clicks on questions, hardly any on offers”: Photo by Agence Olloweb on Unsplash
• “With Meta ads, AI now helps design them, but the responsibility stays with you”: Photo by Jenna Day on Unsplash
• “Many websites lose inquiries before anyone reads the first sentence”: Photo by Daria Nepriakhina on Unsplash
• “LinkedIn reach has collapsed, but it isn’t gone, it has moved”: Photo by Tyler Callahan on Unsplash
• “AI is booming in mid-sized firms, but 84 percent of trade businesses aren’t considering it”: Photo by ThisisEngineering on Unsplash
• “Two thirds want to book their workshop appointment online, only one third can”: Photo by Jimmy Nilsson Masth on Unsplash
• “On LinkedIn, reach grows in the comments, not the likes”: Photo by LinkedIn Sales Solutions on Unsplash
• “More people read newsletters every week than use Facebook”: Photo by Daiga Ellaby on Unsplash
• “With inquiries from ads, the first hour decides”: Photo by Berkeley Communications on Unsplash
• “People looking for coaching care more about the person than about referrals”: Photo by Toa Heftiba on Unsplash
• “The LinkedIn algorithm now understands topics, and a clear profile makes its job easy”: Photo by Fa Barboza on Unsplash
• “WhatsApp Business pays off, but only with the right setup”: Photo by Emmanuel Ikwuegbu on Unsplash
• “Recognition comes from repetition, not from a beautiful logo”: Photo by Mika Baumeister on Unsplash
• “The people who co-decide on your contract read along long before they talk to you”: Photo by Rodeo Project Management Software on Unsplash