Meta Ads & Leads

Advertising measured by inquiries. Not by likes.

I plan, build and manage Facebook and Instagram ad campaigns for businesses that want more inquiries. From the audience to the visual, ad copy and lead form, everything comes from a single source, and every inquiry goes straight to your team.

Ads Manager shows reach, clicks and cost per lead. What it doesn’t show: whether the inquiry turned into a job. That’s why I connect campaigns to the CRM. It shows which ad brings real appointments and where budget goes up in smoke.

Campaign process

A campaign is only as good as the offer behind it. So we sharpen the entry offer first, then I build ads and forms. Every inquiry lands in the CRM right away, and the budget moves to what brings inquiries.

1

Offer and
audience
2

Ads for feed
and stories
3

Inquiries straight
into the CRM
4

Review and
adjust

From offer to inquiry.

Sharpen the offer

Which service is being advertised, for whom and with what hook? A clear offer is the biggest lever in any campaign.

Build creatives

I design image and video ads in the right formats for feed, stories and reels and write the copy to go with them.

Collect leads

Lead forms right inside Facebook and Instagram, or a dedicated landing page. New inquiries go into the CRM in real time, not into a forgotten inbox.

Analyze & optimize

Cost per inquiry and per appointment always in view. Tired creatives get replaced, budget moves to what works.

Scope

What’s included.

Strategy

Offer first.

Offer & audiences
Budget planning
Campaign structure

Creatives

Visuals that stop the scroll.

Image & video ads
Ad copy
Feed, stories & reels

Leads

Straight to your team.

Lead forms
Landing pages
Handover to the CRM

Reporting

Knowing what works.

Cost per inquiry
Creative tests
Reporting & recommendations

Working together

How I work.

Your ad account

Campaigns run in your own ad account. I get access via your Meta Business Manager, and you keep full control over budget and data.

Transparency

If you like, you can see running ads, creatives and cost per inquiry right in the CRM, without clicking through Ads Manager.

In practice

Results you can show: at a car repair business, the cost per inquiry dropped from €31 to €13 while the number of inquiries per month almost tripled. Tracking all the way to the appointment makes that possible, because it shows which offers really pay off and which only produce cheap leads.

FAQ

Questions and answers.

How much ad budget do I need?

We set the ad budget together based on your goal, region and offer. It runs directly through your own ad account with Meta and is separate from my fee for planning, ads and management.

Do I own the ad account?

Yes. The campaigns run in your own ad account, and I get access through your Meta Business Manager. You keep full control over budget and data.

How quickly can a campaign go live?

The setup with offer, audiences, ads and lead form takes 1 to 2 weeks. Seven days after launch I run the first evaluation and adjust.

How do you measure success?

By cost per inquiry and per appointment, not by likes or reach. Because inquiries land directly in the CRM, you can see which ad brings real appointments and where budget is wasted.

Do you create the ad creatives too?

Yes. I design image and video ads for feed, Stories and Reels and write the ad copy. Ongoing management includes new creatives regularly, because ads lose impact over time.

Lead form or landing page, which is better?

Both work, depending on the offer. Lead forms directly in Facebook and Instagram lower the barrier, while your own landing page explains more and pre-qualifies better. Either way, new inquiries go into the CRM in real time.

Got a project in mind? Then let’s talk about it.

Start a project

+49 176 24 24 20 80 · martin@tschapke.com