Adam&Eva Cleaning
Provocative enough to stand out. Serious enough to book.
Adam&Eva Cleaning places erotic household help, a business that walks a fine line. Too tame, and no one gets curious. Too cheap, and no one books. I led the brand from the first idea to the finished presence: brand concept, logo, colours and typography.
The stylised apple alludes to biblical temptation, gold and navy blue give the brand class. The website combines luxurious imagery with a transparent pricing page that builds trust. Even the business plan is set in the corporate design, so the brand looks all of a piece in talks with banks and partners.
- Brand concept with a clear stance between style and provocation
- Logo and corporate design in gold, navy blue and white
- Website with luxurious imagery and a transparent pricing page
- Business plan and stationery in the corporate design
What it delivered.
6weeks to launchfrom the first idea to the finished brand presence
3.4%inquiry rateof website visitors send a booking request
5building blocksbrand concept, logo, corporate design, website and business plan
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