Pecunio

Trust in a market without trust. Brand and campaigns for an ICO.

Pecunio is an investment platform for blockchain assets. When I joined in 2017, the crypto market was the Wild West: lots of dubious projects, unsettled investors. As creative and conceptual lead I built a brand that radiates structure and credibility, with a logo, brand guidelines and a website that wins over crypto newcomers too.

For the ICO I created pitch decks, a whitepaper and investor presentations with a clear story. After that, as Head of Social Media, I planned and ran all ad campaigns, from the advisory team to the countdown.