Custex

A finance brand people trust. From the name to the website.

Custex is an association of financial and insurance brokers from Magdeburg. I built the brand for their joint presence from the ground up: first the name and the wordmark, then the colour palette, typography and a custom illustration world that takes the stiffness out of insurance.

The website was built on that foundation. It introduces the team in person, explains the services without jargon and guides visitors straight to an inquiry on any device. A print campaign with a QR code and a bold savings promise also brought the brand into the region.

Naming and a wordmark that combine dynamism and stability
Corporate design with colours, typography and a custom illustration world
Responsive website with clear guidance to the inquiry
Print campaign with a QR code and a savings promise

What it delivered.

+35%more client inquiriesin the first three months after the relaunch

+50%longer time on siteon the new website

4disciplinesnaming, corporate design, website and campaign

1point of contactfor everything, from the first sketch to launch