Zukunfts­wache

A brand world for those who protect us. From the logo to the comic campaign.

Zukunftswache advises police officers on finance and insurance. An audience with little time and a healthy scepticism towards advertising. I developed a complete brand world for it: a logo modelled on classic police insignia, neon yellow and strong blue as the colour palette, and a custom character set that shows everyday police life with humour.

On that basis came the website with parallax effects and team filters, the stationery and social media formats that make education entertaining. A comic campaign against online fraud also takes the brand onto posters and into stories. That is how a dry topic becomes a brand people talk about.